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Get to Know


Based out of Houston, TX, Beauty Elite Group is your premier holding company dedicated to acquiring and growing beauty brands we believe in. From marketing to distribution, Beauty Elite Group enlists the best in creativity, logistics, public relations, and more to support and uplift our brands.

Beauty Elite Group was founded in 1995 by Basim Shami, former CEO of Farouk Systems, and strikes to successfully expand and distribute unique, niche beauty brands ranging from salon quality hair care to top of the line pet grooming products. Current brands include BlowPro, Petsilk, Sosilk, FUEL Hair and Click-n-Curl.


Founder & CEO: Basim Shami

Mr. Shami is a recognized leader in the global beauty industry for over 3 decades. He is the former C.E.O. of Farouk Systems.

Mr. Shami is known extensively for his contribution in the beauty industry. Over the years he has built his privately owned company. Beauty Elite Group, housing brands such as BlowPro, Sosilk, etc. In the future, Mr. Shami looks forward to acquiring more acquisitions and licensed brands while creating a solid foundation for future beauty innovators.

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